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The Brand called “You”

by on August 24, 2011

Frits Ahlefeldt/Public Domain

I work with people who desperately need to reinvent in some way, and it starts with the mindset. Learning to think “outside the box” is key to discovering and maximizing your particular “Brand”. Even if you plan to stay in the same field, it is imperative that you rethink your career strategy, in order to get, and stay ahead of your competition.

Whatever your career path–full-time work, entrepreneur, contractor–uncovering, then marketing WHO YOU ARE and WHAT YOU DO is essential. Many business owners understand this, but the traditional job seeker, independent contractor, and some entrepreneurs are still behind the curve.

Social Media is key to establishing and spotlighting the Brand called You; which ultimately maximizes your career.

For the Social Media and Your Career Panel, we’ll unpack how to:

ESTABLISH–Who you are (or who you want to be).

EXPRESS–The essence of your brand. What is your best work? What’s the process to discovering this? What do you want the end result to look like?

CREATE–Opportunities within Social Media to showcase your Brand. And in turn, this Brand will create those career opportunities!

I look forward to meeting you on Wednesday, September 21 in Northridge, for Social Media and Your Career.

Jennifer Oliver O’Connell, As The Girl Turns

  1. Thank you for organizing this Jennifer! I’m grateful to hang out with you that night to share the power of a how a personal brand connects you to your audience (community) on facebook and twitter in a whole new way. I change up the entire game of Facebook when we begin developing your personal brand – the strategies start to make sense & your time is streamlined & systematic. 🙂 See you on the 21st!

    • Marla,

      You’re so welcome! So glad to have you as a part of the team. I look forward to the synergy and viewpoint on the different aspects of Social Media and how it can change your career for the better. See you then!

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